HGTV Dream Home 2026: Multi-Channel Stewardship
The Problem: Integrating the high-production aesthetic of a partner like HGTV into the day-to-day Stanley Steemer marketing engine.
The Implementation: Although the shoot was managed externally, I served as the architect for the rollout. I leveraged HGTV's premium assets to create a cohesive national campaign across CRM, direct mail, and social media. My role encompassed copywriting and design layout.
The Strategy: I ensured that the aspirational "Dream Home" vibe translated perfectly to the mailbox and the inbox, maintaining the high-end feel of the partnership while driving performance through our internal channels.
The Win: Successfully managed a high-volume asset handoff to deliver a seamless, multi-touchpoint brand experience for our national audience.
Launch Emails & New Subscribers Welcome Series 
CBJ x Stanley Steemer
The Problem: The existing Zamboni design shared a color palette with the team’s biggest rival, leading to an unexpected PR hurdle: the vehicle was being booed by the home crowd during pivotal games.
The Strategic Fix: I treated the Zamboni not as a vehicle, but as an athlete. I redesigned the wrap to mimic a Columbus Blue Jackets jersey, using the Stanley Steemer logo as a "stitched patch." This shift in visual storytelling turned a source of fan frustration into a cohesive piece of "home team" equipment.
The Win: Solved a critical fan-experience issue through a "Jersey-First" design strategy that celebrated both brands.
Timelapse of the wrap being complete